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3 Quick Ways To Drive More Bookings From Hotel Email Campaigns
Smart hospitality marketers know that email marketing is still an essential method for driving bookings. However, it's just as easy to be complacent with email marketing, using 'spray and pray' techniques that only result in fatiguing your list and encouraging people to opt out. Here are three essential components that every hotel marketing email must have to drive conversions.
3 Tips To Reduce Booking Abandonment On Your Hotel Website
Debbie Stephenson From Leonardo Offers The Hotel Industry Three Tips For Reducing Booking Abandonment. Hotels can invest hundreds, if not thousands of dollars, each month driving traffic to their website. But if your website isn’t optimized to drive direct bookings, then all that time and money is wasted.
5 Minute Guide To Making A Killer Promo Video
Creating videos (or a series of them) to tell your story are a no-brainer; particularly catchy, promo videos. But how exactly do you move from wanting a killer promo video to scripting and producing one? Let’s take a look.
5 Revenue-Generating Technologies – Using Hotel Tech to Drive More Profit
By Laura Badiu -- Ah, technology and revenue... our inexhaustible sources of discussion and research. When we talk about tech innovations, what normally first pops into mind is the investment that these systems require, both from a financial and time perspective. But the reason why we’re slowly but surely putting a stop to tech-related skepticism is what awaits for us after the finish line: a better guest experience, a significant improvement in reputation, and of course, profit.
7 Ways to Increase Hotel’s Digital Footprint
For hoteliers, driving direct bookings is key to the health and viability of your property - 91% of hoteliers report increasing direct bookings as key for the future of their business.
8 Big Travel Predictions for 2017
Inspired by a wealth of data, traveller endorsements, reviews, preferences and insights as well as industry leading understanding and innovation in e-commerce travel technology, the experts at Booking.com shed light on 8 major travel predictions for 2017.
Abu Dhabi Cuts Fees to Boost Tourism
ABU DHABI (Reuters) - Abu Dhabi has reduced tourism-related fees to help the ailing hospitality sector and attract more visitors as the oil-rich emirate looks to diversify its economy.
Abu Dhabi Cuts Tourism Tax
Reuters reports officials in Abu Dhabi, United Arab Emirates, have decided to “reduce tourism-related fees” after seeing significantly fewer international visitors than neighboring Dubai. The Department of Culture & Tourism announced plans to drop tourism fees from 6% to 3.5%. The tourism sector is a key alternative to oil,” said Saif Saeed Ghobash. “It is necessary to support this sector as it experiences difficulties to allow it to contribute to the achievement of future goals.”
Accor Hotel News
Sale and Management-Back of the Zurich MGallery for €55 million
AHLA Applauds Secretary Kelly for Expanding H-2B Visas, Critical in Peak Tourist Times
American Hotel & Lodging Association (AHLA) President and CEO Katherine Lugar issued the following statement on the announcement today that Homeland Security Secretary John Kelly will commit to expanding the number of H-2B seasonal guest worker visas available this fiscal year, which help small and seasonal businesses to meet their peak season workforce demands.
Alexa, Send Up My Coffee: It’s Real. And You Need to Take It Seriously
Alexa, send up my coffee: Its here. Its real. And you need to take it seriously. Amazon’s Alexa took up the job of hotel concierge with Marriott in mid-2018. It’s done well and is now ready for consideration.
Another Record Year for Hotel Fees & Surcharges
The latest fees analysis of the U.S. hotel industry shows 2014, is a record year with 2015 easily surpassing it.
Are Dual-Branded Hotels a good idea?
Dual branded hotels are multi-branded hotel properties of two or more hotel brands occupying the same parcel of real estate.
As Gobal Demand Surges, Hotel Prices Follow Suit
For owners and investors of hotel assets, there is no better time to have equity positions in the global hotel industry. That's because of simple economics: demand for hotels continues to outpace supply.
Asia's taste for European hotel assets still hardy in face of Chinese government tamp down
JLL's global transactions report for Q1 found that volumes in EMEA had fallen 20 percent "as investors take a conservative approach due to the heavy election year." Call Prime Sites USA at 1-727-771-9000 for further information.
At Aquiares in Costa Rica, a Model for Carbon Negativity through Agroforestry
As climate change continues to affect global agricultural systems, it is imperative that coffee producers and consumers alike progress towards sustainable solutions. There are countless examples of innovation in environmental sustainability throughout the coffee supply chain, among people growing, processing and purchasing coffee. Yet as the industry looks forward to what sustainable solutions may come, we can also borrow lessons from environmental and social sustainability initiatives already well afoot.
Avid Hotels - Newest IHG Midscale Brand
The new Avid Hotel brand is designed for travelers who want a hotel stay at a price point expected to be about $10-15 less than IHG’s industry-leading Holiday Inn Express brand. IHG Reveals Name of Its New Midscale Brand - Avid Hotels. IHG expects the first avid hotels locations to begin construction in early 2018, and the first hotel is anticipated to open in early 2019
Back to Basics: Top Five Email Marketing Best Practices for Hoteliers
Email marketing is a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems. These days, a wide array of user-friendly platforms make it easy to maintain and manage an email list, design collateral, automate sends, and gather analytics. However, it’s important to keep some important best practices in mind. So, without further ado, here’s our list of the top five email marketing best practices for hoteliers.
Be Prepared: What to Do When a Natural Disaster Strikes
NATIONAL REPORT—Natural disasters and extreme weather events like Hurricane Harvey are beyond a hotel owner’s control, but taking the proper steps during a weather emergency can help teams on the property level to prepare for severe, potentially life-threatening conditions and protect the bottom line.
First Hotel Arlanda Airport's Modular Design
When Forta Modular designed the First Hotel Arlanda Airport, which opened last year in Stockholm the company used "prefabricated modular technology" to cut down on time and cost. The company was involved in the process of design, fabrication and delivery of the modules for the hotel.