Tru Hotel by Hilton Planned for Far West Side

Tru Hotel by Hilton is expanding its presence in the Madison market along with a local hotel development company that continues to grow its portfolio. Construction of a 106-room, four-story Tru by Hilton hotel is scheduled to begin early next year at 8102 Watts Road on the Far West Side.



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The $5.8 million project, scheduled to open in early 2018, will be next to the Hampton Inn & Suites and Homewood Suites. Those Hilton-branded properties are operated by North Central Group, a Middleton-based company that is behind the Tru project and building the 165-room AC Hotel by Marriott in Downtown Madison.

“Today’s announcement marks an exciting chapter in the Tru by Hilton brand, and we’re thrilled to be a part of it,” Jeff Lenz, president and chief development officer of NCG said. “We’re eager to get started on bringing this innovative concept to life and new Hilton brand to the west side of Madison.”

Hilton Worldwide unveiled the Tru brand in January and has over 200 projects in the works. The properties are described as mid-scale hotels for business and leisure travelers and designed to attract younger customers with public spaces that include an open lobby made up of four zones where guests can work, play, lounge and eat.   Complimentary amenities include breakfast, mobile check-in, a fitness center and a 24-hour market that offers snacks, light-meal options and single servings of beer and wine.  Final approvals for the hotel came last week from the city’s Plan and Urban Design commissions.

Source:  BARRY ADAMS   /  Dec 20, 2016 / Wisconsin State Journal

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