• Home / News / 3 Quick Ways To Drive More Bookings From Hotel Email Campaigns
  • Log in
Toggle navigation
Florida Land
1-727-771-9000
Contact Us
  • Home
  • Services
    • Franchise Development
    • Hotel Management
    • Land Development
    • Shopping Center Redevelopment
  • Hotels for Sale
    • Best Western® Hotels
      • Best Western® Portfolio
        • Best Western GLō® Hotel
        • Best Western Vīb® Hotel
      • BW Business Model
        • Model Plan
      • Best Western Premier®
        • Best Western Premier® Hotels
    • Choice Hotel Brands
      • About Choice Hotels
      • Comfort Inn® Hotels
    • FlyZoo Hotels
      • FlyZoo - How it works!
    • Hilton® Worldwide
      • Canopy Hotels by Hilton
        • Canopy Hotel Development
      • Hampton Inn®
        • Hampton Inn® Ranked #1
      • Hilton Garden Inn®
      • Tru Hotel by Hilton®
        • Tru Hotel by Hilton®
      • Signia Hilton
        • About Signia Hilton
    • IHG® InterContinental Hotels
    • Monopoly Hotels & Resorts®
      • Monopoly Hotels & Resorts® - Partners With Resnet World
    • Radisson® Hotels
      • Radisson® Hotel Brands
        • Radisson Blu® Hotels
        • Radisson Red® Hotels
    • Peace City World
      • Peace City World Videos
  • Golf Courses
    • Florida Golf Course Links
      • Florida Golf Courses Directory
    • Golf Course News
      • Golf News 2019
    • Repurposing of USA Golf Courses
      • Golf Course Redesign
  • Florida Land
    • Florida Commercial Land
    • Florida Farmland
    • Florida Timberland
    • Florida Residential Land
    • Florida Recreational Land
    • Florida Hemp Farming
    • Florida Industrial Land
    • Florida Conservation Land
    • Florida Kenaf Farming
Home / News / 3 Quick Ways To Drive More Bookings From Hotel Email Campaigns
Info

3 Quick Ways To Drive More Bookings From Hotel Email Campaigns

Smart hospitality marketers know that email marketing is still an essential method for driving bookings. However, it's just as easy to be complacent with email marketing, using 'spray and pray' techniques that only result in fatiguing your list and encouraging people to opt out. Here are three essential components that every hotel marketing email must have to drive conversions.


3 Quick Ways To Drive More Bookings

Even with all of the attention and focus given to Facebook, Google Hotel Ads, metasearch and other tools du jour… let’s not forget the tried and true workhorse of hotel marketing – email!

Smart hospitality marketers know that email marketing is still an essential method for driving bookings. However, it’s just as easy to be complacent with email marketing, using “spray and pray ”techniques that only result in fatiguing your list and encouraging people to opt out. Here are three essential components that every hotel marketing email must have to drive conversions:

 

ESSENTIAL 1: Be Mobile Friendly

Statement of the obvious right?

Think about it: What is the first thing you do when you wake up? If you’re like most people, you grab your phone to sift through your email inbox. In fact, more than 65 percent of emails are now opened on a smartphone or a tablet. Hotels that don’t optimize marketing emails for mobile devices face a steep penalty. Research shows that 71 percent of people will immediately delete an email if it’s not displayed correctly for their mobile device. Ignore the needs of  mobile readers and you’ll likely lose them for good. 

Not only should the email design be mobile-optimized, your content should also be created with the mobile audience in mind from the very beginning. Think short copy, bold headlines and images, large call to action buttons and plenty of white space for easy scanning. 

 

3 Quick Ways To Drive More Bookings From Hotel Email Campaigns


ESSENTIAL 2: Craft an Irresistible Subject Line

Your guests’ email inboxes are overcrowded places these days. While it may seem like a small part of your hotel email campaign, your subject line has the biggest impact on that email’s success. You either win or lose with your subject line, there is no “good enough.” Afterall, an email is worthless if it sits unopened, and the best email is the one that actually gets opened.

Studies prove that 35 percent of email recipients will open email solely based on the subject line. Not only does your subject line have to be compelling enough to grab attention, it has to be relevant and worthy enough to be opened. Keep them simple and clear, convey urgency and resist the urge to be too creative and ambiguous. Instead, you have to hint at what is waiting for the guest inside. If you’re promoting a “3rd night free” special, then your email should say just that. Use a subject line such as, “Limited Time: 3rd Night Free,” instead of a confusing “3 Times the Fun!” 

Also, subject lines are most effective when you segment your email list. You should already have a separate email list for travel trade, transient and group business, however it’s best if you keep drilling down. So, build niche lists by geography, travel type (romantic, family, business, etc), or even meeting type. This way, you’ll be able to tailor your subject lines to match these audiences. 

 

ESSENTIAL 3: Have a Compelling Call to Action

A common failure of unsuccessful emails is the lack of an obvious and meaningful call to action (CTA). A CTA is a no-nonsense, clear message that tells your audience what you want them to do. Think about what you want your guests to do, then tell them that explicitly. This can include, “Book now,” “Explore our suites” or “Start your adventure.” Otherwise, the email will sit there, languish or be immediately deleted. Never assume your audience will know, want, or feel propelled to take the next step on their own. 

Further, make sure your CTA is correlated to the recipients level of interest: if you are blindly emailing people who have never heard of your property before… its doubtful they will respond to a “Book Now” CTA. Instead, gently invite them to “explore the property” or “check rates.”

It’s also important to make the CTA stand out from all other text and graphics in the email. Many people scan their emails on-the-go. So, place the CTA prominently, with a compelling graphic or button.

 

About Tambourine

Tambourine uses technology and creativity to increase revenue for hotels and destinations worldwide. The firm, now in its 30th year, is located in New York City and Fort Lauderdale. Please visit: www.Tambourine.com

Source: Tambourine News / Hotel News Resource / 11—10-16

Logos, product and company names mentioned are the property of their respective


Land for sale in Florida  LIKE US ON FACEBOOK

 

News
Florida Explores THC Issue for Medical Marijuana Feb 18, 2021
Brown Golf Management launches online tee time platform Dec 31, 2020
Can shopping malls survive the coronavirus pandemic? Jul 27, 2020
Escape the Coronavirus Disease 2019 (COVID-19) May 07, 2020
Numbers Show Golf Instruction Is Thriving Dec 03, 2019
PodDC Hotel Dec 02, 2019
Ireland's Tourism Development Authority seeks hotels for Dublin Nov 15, 2019
PrimeSites.World Oct 20, 2019
How Hotels are Going on a Fitness Kick May 28, 2019
Hotel Indigo Venice - Sant’Elena Opens May 07, 2019
World's Tallest Modular Hotel Is Expected to Open in Late 2020 As the AC Hotel New York Nomad Apr 19, 2019
Back to Basics: Top Five Email Marketing Best Practices for Hoteliers Apr 19, 2019
Marriott International’s Millennial-Geared Flags Coming to Midtown Tampa Apr 18, 2019
Golf Uses Less Water Than You Think Apr 16, 2019
First Portfolio of Health & Wellness Cannabis-Based Hotels Launching This Year Apr 15, 2019
More news…

PrimeSitesUSA, LLC / Florida  Licensed Real Estate Corp. CQ1041068

Carl Carlsson, Florida Licensed Real Estate Broker BK3005836

Mailing Address: 3037 Gibraltar Blvd.,  New Smyrna Beach, FL 32168

USA Tel: (727) 771-9000

     

© 2021 primesitesusa.com — Powered by propertyshelf.com.