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3 Quick Ways To Drive More Bookings From Hotel Email Campaigns

Smart hospitality marketers know that email marketing is still an essential method for driving bookings. However, it's just as easy to be complacent with email marketing, using 'spray and pray' techniques that only result in fatiguing your list and encouraging people to opt out. Here are three essential components that every hotel marketing email must have to drive conversions.

3 Tips To Reduce Booking Abandonment On Your Hotel Website

Debbie Stephenson From Leonardo Offers The Hotel Industry Three Tips For Reducing Booking Abandonment. Hotels can invest hundreds, if not thousands of dollars, each month driving traffic to their website. But if your website isn’t optimized to drive direct bookings, then all that time and money is wasted.

5 Revenue-Generating Technologies – Using Hotel Tech to Drive More Profit

By Laura Badiu -- Ah, technology and revenue... our inexhaustible sources of discussion and research. When we talk about tech innovations, what normally first pops into mind is the investment that these systems require, both from a financial and time perspective. But the reason why we’re slowly but surely putting a stop to tech-related skepticism is what awaits for us after the finish line: a better guest experience, a significant improvement in reputation, and of course, profit.

8 Big Travel Predictions for 2017

Inspired by a wealth of data, traveller endorsements, reviews, preferences and insights as well as industry leading understanding and innovation in e-commerce travel technology, the experts at Booking.com shed light on 8 major travel predictions for 2017.

Abu Dhabi Cuts Tourism Tax

Reuters reports officials in Abu Dhabi, United Arab Emirates, have decided to “reduce tourism-related fees” after seeing significantly fewer international visitors than neighboring Dubai. The Department of Culture & Tourism announced plans to drop tourism fees from 6% to 3.5%. The tourism sector is a key alternative to oil,” said Saif Saeed Ghobash. “It is necessary to support this sector as it experiences difficulties to allow it to contribute to the achievement of future goals.”

At Aquiares in Costa Rica, a Model for Carbon Negativity through Agroforestry

As climate change continues to affect global agricultural systems, it is imperative that coffee producers and consumers alike progress towards sustainable solutions. There are countless examples of innovation in environmental sustainability throughout the coffee supply chain, among people growing, processing and purchasing coffee. Yet as the industry looks forward to what sustainable solutions may come, we can also borrow lessons from environmental and social sustainability initiatives already well afoot.

Avid Hotels - Newest IHG Midscale Brand

The new Avid Hotel brand is designed for travelers who want a hotel stay at a price point expected to be about $10-15 less than IHG’s industry-leading Holiday Inn Express brand. IHG Reveals Name of Its New Midscale Brand - Avid Hotels. IHG expects the first avid hotels locations to begin construction in early 2018, and the first hotel is anticipated to open in early 2019

Back to Basics: Top Five Email Marketing Best Practices for Hoteliers

Email marketing is a vital part of a hotel’s CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it’s not as hard as it seems. These days, a wide array of user-friendly platforms make it easy to maintain and manage an email list, design collateral, automate sends, and gather analytics. However, it’s important to keep some important best practices in mind. So, without further ado, here’s our list of the top five email marketing best practices for hoteliers.

Be Prepared: What to Do When a Natural Disaster Strikes

NATIONAL REPORT—Natural disasters and extreme weather events like Hurricane Harvey are beyond a hotel owner’s control, but taking the proper steps during a weather emergency can help teams on the property level to prepare for severe, potentially life-threatening conditions and protect the bottom line.

First Hotel Arlanda Airport's Modular Design

When Forta Modular designed the First Hotel Arlanda Airport, which opened last year in Stockholm the company used "prefabricated modular technology" to cut down on time and cost. The company was involved in the process of design, fabrication and delivery of the modules for the hotel.