Female-Friendly Hospitality: How to Make Your Hotel Appeal to Women

Following the global outpoor on International Women’s day last March 8 (2019), hoteliers around the world should take some time to look into a very important market segment, the solo female traveler. Tapping into and capitalizing on new and growing niches such as solo and experience-focused travel has become a major asset for hotel manager, but also to open up new revenue streams. “Female-friendly” is one such niche, which is now experiencing considerable growth in the hospitality industry.