Women Could add $35B to Golf Economy
The new report, ‘The Global Economic Value of Increased Female Participation in Golf’, surveyed 14,000 people in eight markets in North America, Europe and Asia. It was commissioned by Syngenta and conducted by an independent international market research company. The report is free to download at www.unlockinggolfstruepotential.co.uk
Study found 29% of non-golfing females and lapsed players were either interested or very interested in taking up golf in the next two years. Being outdoors, relaxation and spending time with family and friends are the primary appeal factors to non-golfers. It also found women are 38% more likely than men to bring children to golf, indicating that increasing female participation would significantly boost the number of juniors taking up the game.
Women account for just 24% of golfers worldwide. “For the first time, we have been able to assess worldwide latent demand for golf among women and estimate the potential economic value to the global golf industry,” said Jeff Cox, Syngenta Global Head of Lawn & Garden. “As our survey shows, millions of women worldwide could be interested in taking up golf within the next two years.”
Source: Jack Crittenden / December 2, 2016