Hotels are allowed to keep their independent identity. Though they must use Best Western signage and identify themselves as a Best Western® hotel, the hotels are allowed the option of using their own independent name as part of their identity.
In USA the hotel properties can either be traditional roadside motels, motor inns, or full-service hotels. Outside the United States, the properties are mainly hotels. More than 90% of Best Western hotels in Europe have 3 or 4 star ratings. Best Western provides reservation and brand identity services for all of its worldwide hotels from multilingual reservation centers in Phoenix, USA and in and Milan, Italy. Buy a Best Western® Hotel / Get a Green Card